Pop superstar, Lizzo’s brand YITTY partners with Young Survival Coalition to launch #TitCheck. #TitCheck is a breast cancer awareness campaign targeting women under the age of 40 years old. It plays off the viral trend “fit check,” where people review their outfits before going out. #TitCheck urges women to do a “tit check.” According to the CDC, more than 264,000 people are diagnosed with breast cancer annually in the U.S. Additionally, more than 43,000 are expected to die from the disease this year.
The official #Titcheck website offers additional educational resources for young women about breast cancer awareness. Resources include how to do a proper self-breast examination, what to look for, and how to initiate the conversation with your doctor. The Young Survival Coalition reported that 80% of young women diagnosed with breast cancer discover an abnormality while getting dressed.
The campaign helps young women detect early-onset breast cancer by searching for lumps or unusual breast changes.
Abnormalities include:
- a change in a breast’s size or nipple’s appearance
- development of a hard lump or knot near your underarm
- variance in your breast’s skin texture or tone
- nipple discharge or blood
- arrival of a rash or any breast redness or swelling.
YITTY commits to driving social change. “Our goal as a #TitCheck partner is to educate our community on the risks of breast cancer at a young age and help them understand how easy it is to check themselves and take control of their breast health,” says YITTY President Kristen Dykstra. YITTY will promote the #TITcheck campaign across all their platforms throughout October to drive early detection and improve survival rates.
