Michael Strahan just entered the beauty game! The NFL pro football Hall of Famer introduces his newest venture, Michael Strahan Daily Defense. It is a collection of five products to help every man score great skin.
The Good Morning America co-anchor admits, “I’ve always been into my skin.” However, he never prioritized it until his career shifted from the football field to the TV studio. “As an athlete, you’re just putting the helmet on, taking a helmet off, and using soap and whatever — you don’t have time for a routine. Now, [because of] the career that I am in and the makeup that I have to wear, I have one that I stick to.”
One reason for his new business venture was to boost confidence in himself and others. Strahan launched a successful clothing line; therefore, skincare only made sense. “Clothes are about confidence. We’ve done that. Skin is about confidence, too. So it was the next evolutionary step,” he says.
Strahan thanks the women in his life for his skin and grooming care venture. “The women in my life take care of their skin and have always said, ‘you should do this, and you should do that.’ But when searching products, I found that there was a missing link in that market.”
Michael Strahan Daily Defense
Michael Strahan wanted a collection that didn’t take much time out of his day yet gave the TV personality everything he needed. He partnered with Evolved by Nature to provide premium ingredients in his formulas. For instance, one ingredient is Activated Silk technology, which uses silk proteins to improve the skin’s outer barrier.
Strahan also wanted products that were good for you. “I take what I’m putting onto my skin very seriously. It’s kind of like in sports — I didn’t do or take anything to aid my performance or recovery because I want to live a long life without doing something that’s going to catch up to me later. So that’s what our products are about — making your skin healthy first and foremost, and giving you a great quality second to that.” He adds, “is about how we tackle every day and defend our skin.”
The product line includes:
- Hydrating Face and Beard Wash ($14)
- Clear Shave Lotion ($12)
- Calming Post Shave Balm ($12)
- Face and Neck Moisturizer ($14)
- Conditioning Beard Oil ($14)
Strahan was determined to make his collection affordable. “I am not trying to tell people, ‘follow what I am doing,’ then charge them a premium. I wanted to give this to them for the best price possible.” We can expect to see the Michael Strahan Daily Defense line in CVS stores and CVS.com at the end of September.
